Whether you're a photographer, producer, or creative director, planning and executing a successful commercial photography project is crucial when helping businesses look to showcase their products and services. If you're new to this field, it may seem overwhelming, but we have a 8-step guide to help you out.
🎯 Step 1: Establish Your Goals
Before diving into the project, take a moment to outline your goals. Ask yourself and your client what you guys want those photos to achieve. Is it all about flaunting products, and services, or building that strong brand identity? This way, you'll stay on track, create top-notch visuals, and make sure everything fits into the budget and schedule.
📸 Step 2: Select a right Photographer
Finding the right photographer for your commercial photography project is super important. You want someone who specializes in your industry and can give you exactly what you need. Take a look at their portfolio to make sure they have all the skills required to bring your project to life. It's all about finding the perfect fit, so you can get those amazing shots you're looking for!
📝 Step 3: Prepare Your Shot List
Our team checking out the shot list during a shoot.
Collaborate with your photographer to develop a shot list that includes all the photos you want for your project. This ensures that your photos align with your goals and objectives.
📍 Step 4: Location Scouting
Scouting a durian farm.
Visit potential shoot sites and select the ideal spots based on lighting, scenery, and accessibility. Remember to obtain any necessary permits or permissions for shooting on public property!
🙋 Step 5: Model Selection and Styling
A model wearing the company shirt trims dying leaves from a durian tree, as a grass-cutting tractor passing by in the background.
If your project requires models, carefully choose and style them to match your brand image. Work with the photographer and stylist to achieve the desired look for the photoshoots.
🌦️ Step 6: Check the Weather Forecast (for outdoor shoots)
Malaysia's weather can be a bit crazy, especially with all that rain, right? So, it's super important to stay on top of the forecast for your outdoor commercial photography shoots. Check out reliable websites or apps like AccuWeather or Rain Alarm that give you a lowdown on temperature, rain, and wind. Be ready to adapt your plans, switch locations, or even reschedule if Mother Nature decides to play the UNO reverse card. Don't let the rain ruin the project, stay flexible and make that shoot a success no matter what!
⏰ Step 7: Get There Early, Gear Up, and Get Creative
Be the early bird and show up with all your gear to set up and get the models ready for the photoshoot. Work hand in hand with your photographer to nail all the shots on your list, but don't be afraid to spice things up with fresh angles. This is your chance to break free from the ordinary, so unleash your creativity and let those innovative ideas flow!
💻 Step 8: Post-Production
Original Image
Edited Image
Alright, the game doesn’t end after shouting “IT’S A WRAPPP” with your team. Select the ideal shots and edit them according to your vision - ensuring high-quality final products for use across marketing materials and promotional activities.
Planning and executing a successful commercial photography project takes time and effort, but its results make the effort worth your while. By following these 8 steps, you can ensure your photography project meets its goals and objectives for your business's needs. Don't forget to work with a professional photographer/stylist so your photos are of top quality and ready for use in marketing materials for promotional purposes.
PROPERTYRANGERS is a creative agency founded to serve property developers in Malaysia. The services we offer range from photo production, creative imaging, coffee table book design, aerial cinematography, 360°virtual reality and more!
For media inquiries, do reach out to our PR representative at yz@propertyrangers.com.